emergency risk communication, Northwest Center for Public Health Practice, online course, public health, public health emergencies, public health professionals, Public Health Risk Communication, risk communication, Social media, university of washington
In just a few weeks I’ll be teaching a class on Public Health Risk Communication, as part of the Public Health Science Communication course at University of Copenhagen. Despite the topic being big enough to cover a whole course in its own, it will with 90 minutes available only be possible to give a brief introduction to Risk Communication and public health. To compensate a little for this I have therefore been searching for possibilities for further studying, which I could recommend to the students.
Online course: Emergency Risk Communication
One of my findings is an online course in Emergency Risk Communication offered by the Northwest Center for Public Health Practice, University of Washington. It is free and takes only an estimated 2,5 hours (thus it is also mainly an introduction to the topic). I decided to take the course yesterday before adding it to my list of “further readings and materials in Public Health Risk Communication”.
Background information about the course
The course is very practice-oriented and less theoretical. The developers’ approach to the course and described target audience is that “if you work in public health, during a crisis or emergency, you will be likely to become a risk communicator, even if your job description does not include public information or media relations”. Therefore the course’s main objective is to teach how to plan for an emergency, create effective messages, and interact with the media and community in times of crisis. This is clearly illustrated in the below learning objectives:After completing this course, you should be able to:
- List some common reactions exhibited by the public during public health emergencies
- Identify some effective communication strategies that can be used during public health emergencies
- Communicate with the news media more effectively during public health emergencies
- Work with the community more effectively during periods of heightened emotion
- Participate in planning processes that can help your organization be better prepared for communicating during an emergency
A well crafted and structured course
All in all I found the course quite useful and very well put together. I felt it gave me a good basic insight into some of the main components of Emergency Risk Communication. It took me about 2 hours to finish, but it has materials for extensively further studying. Throughout the different modules it is full of links to guidelines, templates, check lists, background literature, resource websites etc. useful in developing an emergency risk communication plan or strategy. All the links are also collected in an easily accessible Toolkit, which makes the course even more hands-on-oriented and user-friendly.
Another great aspect of the course is that is makes use of many real life examples and includes for example interviews with public health professionals who suddenly found themselves involved in emergency risk communication. You are presented with a situation similar to what they experienced and is asked what actions you would take. Afterwards you are then presented with their actions and the outcome of that. This works very well and helps in keeping one’s interest and attention. The course also makes sure to use many different cases of public health emergencies covering all from outbreak of infectious diseases, food safety issues, environmental health risk, to natural and man-made disasters. Again, great to keep one’s attention and making it relevant to people working in many fields of public health.
Social media and Emergency Risk Communication
A very positive aspect of the course was, seen from my perspective, that social media and its role in emergency risk communication is given much attention. Many examples of its use is presented and it is consistently mentioned throughout the different modules of the course. Apart from being of course a super important aspect to include it also gives you a feeling of the course being up-to-date.
In conclusion, it’s definitely a course worth spending 2,5 hours on. As said it is not very theoretical or academic oriented, but it has great references if one feels like digging into more of that, and is relevant for students as well as public health professionals proned to get involved in public health emergencies in one way or the other. You get a nice little diploma when passing the final assessment test and can, if relevant also apply for official credits for the course.