Scientific journal publisher encourages the use of social media to reach your audience

So, your article has been accepted and is now published in a peer-reviewed journal. Great! Now the world gets to know of all your findings and hard work. Or will it? What if no one reads it? You can of course let your colleagues know that your article is out, have the communication department do a press release and things like that. But why not go wider than that? Why not share it with online social networks?

That sharing articles on social media can boost the number of downloads, Melissa Terras, whom I blogged about earlier, is a good example of. But also the publishers are becoming aware that social media can help boost the number of downloads, citations etc.

SAGE, the world’s 5th largest journals publisher, actually offers guidance on how to increase usage and citation of your article by using social media. This includes getting on Twitter (they even have guidelines for how to use Twitter), contributing to Wikipedia, joining academic networks and making use of Facebook and LinkedIn.

The offer of guidance to the world of social media comes out of an acknowledgement that as readers’ expectations change, it is important that articles are visible where the users start their search. Promotion of your articles through new channels will, as SAGE puts it “offer a direct way to reach your readership.”

And I guess that is the hope of every researcher whom has something published: that it will reach the relevant readers.

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Explorer in the world of social web media and science communication with a magnifying glass on Public Health. Read my blog on

6 thoughts on “Scientific journal publisher encourages the use of social media to reach your audience”

  1. Great links. I recent blogged about the need for researchers to better use social media. It is great to see Sage actively encouraging it (though they do stand to benefit from the increased visibility)

    1. Great – will definitely take a look at your blogpost. And yes, you are absolutely right that SAGE will benefit from increased visibility – bu I guess one could talk of a double/triple benefit for the publisher, the authors and people who advertice in the journals. Anyhow, I agree it is great that encouragement to use social media is also given from a publisher’s side.

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