How do you persuade good old fashion researchers that social media has something to offer them too? You know, the kind who prefers having their papers published in the Lancet, British Medical Journal and Nature. The ones who like giving key-note speeches at prestigious conferences or at least an oral presentation of an abstract. And who frowns or looks completely lost when you suggest that the get a Twitter profile.
This is a challenge. But a blog post by Melissa Terras from the Department of Information Studies, University College London made me think, that using a medium these traditional oriented researchers respect, as a tool, could be a way forward. Melissa Terras’ blog post describes how starting to do small blog posts of the stories behind the research published in 26 published articles, and tweet them afterwards, increased the number of downloads of the articles substantially. In the blog posts she wrote about all the stuff that doesn’t make it into the published paper, but then of course linking and referring to the papers too and there by drawing attention to them.
It’s really interesting to read her story of how some blogging and tweeting made her articles much more downloaded than her colleagues (which said nothing of the quality of her colleagues work but more of their efforts to spread the word of their research). The blogging/tweeting strategy really seemed to work!
The reason why the experience of Melissa Terras could be a good case story to use in convincing other researchers that social media is not totally irrelevant is:
- It doesn’t criticise traditional research communication platforms such as peer-reviewed journals
- It shows that traditional media and social media can work together and benefit each other (by being a marketing place but also a place to say all things you couldn’t include in the published paper)
- It focuses on how you can spread your research to more people, which must be the aim of any scientist: to have others read, learn from and use your findings!
- It uses numbers and graphs – researchers like that!
- It uses comparisons and control groups (her colleagues and time)
- Its written by a researcher herself
A call for for more examples
One ‘downside’ to the case of Melissa Terras could be that her research field is electronic communication and digital humanities. One can almost assume that many of the people in her field are first-movers when it comes to using social media, and therefore blogging and tweeting is effective because her audience is there waiting at the other end of the line. It would be great to find more examples like the one of Melissa Terras, but from non-communication oriented research. Do you know of some? I would love to make a list which could be used in different academic fields to persuade colleagues that there is something in social media for them too. If nothing else its a way to boost the visibility of their published articles, but hopefully it could also help open their eyes to all the other upsides of social media in science communication.
Please do share your examples!
I’d just like to end off with Melissa Terras’ own conclusion, where she again speaks to the scientist using the scientists own language of: If (x) then (y + z = w) :
“So that would be my conclusion, really. If you want people to find and read your research, build up a digital presence in your discipline, and use it to promote your work when you have something interesting to share. It’s pretty darn obvious, really:
If (social media interaction is often) then (Open access + social media = increased downloads).”