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In Raleigh, NC! And ScienceOnline2012 starts in just a few hours. Yeah. During my trip here from Copenhagen, yesterday I was in many ways confronted with one of the topics which will most definitely be mentioned in today’s talks – blogs.

As if the airline knew that at least two people on their flight were heading to #Scio12, the inflight magazine opened up with the article “How to make a food blog”. Glorifying the blog as something every food lover should have. Interviews with food bloggers from across the world, who have made a name for themselves – though blogging. In the article the blogger is definitely in the hero category. (Couldn’t help thinking a similar thing should be done just focusing on blogging scientists and researchers from different fields – and it should figure in exactly an inflight magazine too!)

On the second flight, the inflight entertainment system offered the movie “Contagion”. A film about a flu pandemic causing deaths all over the world at extreme speed, followed by general panic and chaos amongst the population. One of the drivers of the panic and anger is a blogger (played by Jude Law) who doubts the intentions of the government and the pharmaceutical industry in stopping the disease from spreading. In addition, he claims to have found the cure for the virus by some homeopathic treatment, which people end up committing crimes for in their attempt to get it. All through the film, the blogger is the villain and a problem for the authorities and who in the end gets his (well deserved?) punishment.

It was interesting to see these two perspectives on blogging. I look forward to spending the day with lots and lots of bloggers, tweeters etc. (heros as well as villains and all those in between). I have a feeling it will be a blast (as a participant of previous ScienceOnline conferences told me at the bus stop yesterday). The Tweeting have definitely already begun and I fear a little how to make it through 450 people tweeting at the same time…..